Cart 0

40% OFF EVERYTHING

CODE: smallbiz40

louis36-009A.jpg
 

we are not your type

 

WE'RE FROM SMALL TOWNS; WE'RE THE UNDERDOGS; WE'RE THE MARGINALIZED.

IN HIGH SCHOOL WE WEREN’T THE CHEERLEADER OR THE HIPSTER. WE PROBABLY PLAYED VARSITY VOLLEYBALL,  STARTED A HIP HOP CLUB AND HUNG OUT WITH THE THEpSIANS – OR WE JUST DIDN’T WANT TO BE THERE IN GENERAL

WE’RE THE IN BETWEEN AND BECAUSE OF THAT OFTEN THE MISUNDERSTOOD.

WHEN YOU GROW UP CREATING YOUR OWN NICHE, CONTEXT IS WHAT DEFINES YOU AND STYLE IS HOW YOU ARTICULATE IT.

 

WE ARE NOT YOUR TYPE

 
 

Nyt Menswear

_MG_3520.jpg
 

#GOALS

COMMUNITY

nYT GIRLS 4 LYFE:

THIS TRIBE OF WOMEN UNIFY TO PUSH PAST WALLS CREATED BY SOCIAL MEDIA, LACK OF REPRESENTATION, MISREPRESENTATION AND LOW SELF-ESTEEM PREVALENT IN OUR GENERATION OF WOMEN BY PROVIDING & ADVOCATING FOR MORE CONTEXT, MORE VISIBILITY AND MORE POINTS TO CONNECT 


SUBSTANCE WITH STYLE

NYT CURATES THE WARDROBE AND CREATES THE PLATFORM FOR YOU TO EXPRESS YOUR MOST UNIQUE YOU BUT IT IS FAR FROM SUPERFICIAL OR A FAÇADE, WE VALUE INDIVIDUALITY & STYLE THAT’S GROUNDED IN SUBSTANCE; A PRESENCE THAT GOES BEYOND THE EXTERIOR AND INTO THE TANGIBLE AND AUTHENTIC  


EMPOWER-MENT

THROUGH SOLIDARITY & COMMUNITY AMONGST OUR PEERS AND GIVING VISIBILITY TO SUBSTANCE WITH STYLE, NYT SEEKS TO EMPOWER WOMEN AND MEN TO THINK OUTSIDE OF STEREOTYPES AND INTERNET TRENDS, DRIVING THE FORCE BEHIND A NEW WAVE PIONEERED BY THE GENERATION THAT’S NOT YOUR TYPE.  

 

NYT ONE YEAR collection

NotYourType_SoDo_Digitals-23.jpg
 

NYT Girls

JUST LIKE OUR CLOTHES AN NYT GIRL IS A RARE FIND. SHE IS GROUNDED AND UNCONVENTIONAL, GREW UP against the grain OR ALWAYS FELT A LITTLE LIKE SHE DIDN’T BELONG.

THROUGH ADVERSITY, HER PASSION FOR CREATIVE EXPRESSION AND INDIVIDUALITY DEFINES HER SENSE OF BELONGING AND PURPOSE.

SHe's MYSTERIOUS AND APPROACHABLE; CHIC AND GIRL NEXT DOOR; STALK WORTHY ONline AND EVEN BETTER IN PERSON

FOREVER GIRL HOT BUT KNOWS HOW TO MAKE EVERY MAN IN THE ROOM FALL IN LOVE, SHE DISRUPTS THE FAMILIARITY OF STEREOTYPES WITH SAVVY, GUMPTION, FLARE, AND THE WARDROBE TO MATCH